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ASIC startup: hardware is hard (Google CEO Pichai)

Take it from Sundar Pichai, CEO of Google. Hardware is hard. And Google is a software giant that designs its own chips. Other trillion dollar companies, Amazon, Apple and Microsoft have hardware design teams too. Even Facebook has ASIC designers on the payroll in 2020. General purpose processing started the boom in hardware in the 20th century. Then multi-pu...

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